RSS is a very popular technology used to syndicate web content. As the name implies (Really Simple Syndication), RSS is well suited as a “push” mechanism to distribute web content and news items. The Web 2.0 Edition can create an RSS feed from any website in minutes and the feed can be added to your favorite RSS reader to customize delivery of web content to your desktop.

Companies are finding other interesting things to do with RSS. One Kapow customer uses an RSS robot to synchronize 45+ websites distributed across the globe, so that website updates in numerous countries and languages can be made concurrently, saving a lot of time and money in the process. Another customer uses RSS and Atom feeds to sync cache memory in an application as information changes on a monitored website, creating a “single, synchronized version of the truth”.