Palo Alto, CA and Portland, OR – September 5, 2007 – Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions. The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML.  The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

The Kapow Mashup Server gives companies the ability to take any data source with a Web interface, including an RSS, Atom or XML feed, and quickly and easily repurpose it into an enterprise application. Leveraging the data served up by Kapow Technologies, Attensa's Feed Server and feed readers provide a secure managed feed environment for channeling Web feeds to specific users and groups behind the firewall.

"RSS has advanced past its news syndication roots and is now one of the most cost-effective, innovative ways to get access to and repurpose just about any web-based content," said John Yapaola, COO of Kapow Technologies. "Our partnership with Attensa makes it easy for companies to both create RSS solutions with Attensa and then provide programmatic access to the data via the Kapow Mashup Server. Kapow Technologies and Attensa solutions are perfectly complimentary, and can be implemented easily to deliver full-featured, Enterprise RSS solutions on a timeframe and a budget that are not possible with any traditional software method."

"Kapow and Attensa are working together to get the right information to the right people at the right time," said Charlie Davidson, CEO of Attensa. "Together we are helping companies streamline communications and maximize their return on investment on internal and external content by making it easy to create and securely distribute web feeds containing critical business information."

Webinar Tomorrow
To further illustrate the power and the benefits of Enterprise RSS solutions, Attensa and Kapow Technologies are hosting the following seminar tomorrow:

RSS Feeds: A Powerful Enabler for Data Syndication and Web 2.0 Applications

Time: September 6, 2007 8:30 a.m. PDT/11:30 a.m. EDT

Description: RSS is an innovative way to get access to and repurpose just about any wen-based content, both within the enterprise, or on the public web. Executives from Attensa and Kapow Technologies will explain why Web 2.0 application developers are embracing RSS as a flexible and powerful way to gain access to data and content embedded in web applications, and why the use of RSS is rapidly moving beyond its original design as a news syndication tool.  Attendees for this webinar will learn how to:

• Quickly and easily create RSS or Atom feeds from any wen-based source
• Use RSS to syndicate and synchronize data across the enterprise
• Deploy role-based access to RSS feeds and content
• Visually organize RSS feeds into flexible views

Join Kapow Technologies' founder and CTO, Stefan Andreasen and Attensa's president and CEO Charlie Davidson for practical tips on how to build Enterprise RSS solutions that deliver tangible business value.

Visit http://www.kapowtech.com/news_events.html to register.

About Attensa
Attensa, Inc. is a venture backed software company developing Enterprise RSS software that gets the right information, to the right people at the right time.  For more information and to keep informed about new product introductions, please visit the company's Web site - www.attensa.com and at our blog – http://www.attensa.com/blogs/attensa.

©2007 Kapow Technologies and Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc.  All other trademarks are used for identification purposes only and are the rights of their exclusive holders.