Positive reputations and market perceptions that companies require years or decades to develop, can be destroyed by a single event, and with the rate at which information propagates on the public web it can occur at unbelievable speeds.

Assembling the Puzzle

With the explosive growth of the internet, stitching together an accurate picture of a company reputation is a complex thing that requires constant monitoring of a wide variety of web-based data sources, such as blogs, news wires, financial analyst ratings, customers forums, regulatory sites and various public and private organizations.

The Kapow OnDemand Service and our Web 2.0 Edition of the Kapow Mashup Server give you the ability to monitor and collect all of the information on the web that you need to monitor and proactively manage your company’s reputation.

Building Repeatable Processes

The information that you collect from this variety of web sources can be converted to structured data that can be written to a database for trend analysis, reformatted for use in other applications, or even fed directly into a sentiment engine for specific analysis.

And, because of Kapow’s powerful robot technology, you have the ability to rapidly develop new capabilities to keep up with the ever-changing nature of the web and to continuously monitor your reputation as needed on an on-demand basis.