There are more than 165 million websites
on the public web today, growing at an annual rate of 35% - and a very large
number of corporate websites on the private web. This collection of web based
content represents an enormous repository of information with significant
potential business value for companies who are able to access it.
Innovation Creates Opportunity
Forward-thinking companies today are finding ways to tap into this vast web
repository of information and apply it to everyday business uses that help them
get more out of their existing application infrastructure to create a
competitive edge. They are becoming smarter, sooner.
Examples of Web Intelligence
| |
* Competitive and
Market Data
* Pricing
Intelligence
* Government Agency Information
* Public Domain Records
* Internal Operational Data |
What You See Is What You Get
Most data is accessible from a database, but has greater value when you see it
in on a web page "in the wild", because you can understand the context of that
data, and more importantly, see how it relates to other pieces of data, that
collectively, add more value. Kapow harvests web intelligence by interacting
with the web interface to collect web content and convert it into a structured
form that can be written to a database or used by an application. Essentially,
The Sky Is the Limit
This concept of web harvesting can be applied equally well to web applications
behind the firewall. Kapow makes it very easy to create composite data models
that bring together data from public and private web sources and combine it with
data from internal SQL databases.
The possibilities are endless. Having
the ability to access and utilize any web-based data source, in an automated
way, either on-demand or in batch mode, on a massive scale, changes the playing
field. |